Major League Baseball’s competition committee recently introduced rule changes to shorten the length of games via a pitch clock and to improve hitting by eliminating the shift.
The league is reacting to an appetite for action and offense – from both current and contemplated baseball fans.
We embraced that spirit in creating a quick video to demonstrate the under-tapped value of one of MLB’s current assets: Its Beat-the-Streak fantasy game.
With 8 quick minutes, you’ll see:
- a prototype of real-time, interactive user experiences if Beat-the-Streak had open Streak league data and the MLB directly published pitch-by-pitch updates on the web for free,
- evidence of a winning 57-game streak (worth a hypothetical $5.6 million),
- an appeal for the league to make single at-bats available to consumers.
How many people would have happily responded to a notification to watch Aaron Judge’s plate appearances in real-time over the last many weeks? We all missed an opportunity there. (Perhaps MLB did, too.)